carly smith
copywriterRaymarine
*sold to client*, BU AdLab Best of Show -Creative Campaign
carefree boating for the whole crew
Note: Billboards are specifically for Miami and Ft. Lauderdale Boat shows, meaning viewers are likely familiar with the brand
![](https://freight.cargo.site/t/original/i/c2db41984eaf779ce164389e9841f05b570f22630eeab0a32fcdd89685882e71/Screen-Shot-2022-12-01-at-2.09.57-PM.png)
![](https://freight.cargo.site/t/original/i/dd00ed94e3ae931002f3a78667199abf523e414d9a39229c45c0ec52227d674f/Screen-Shot-2022-12-01-at-2.09.48-PM.png)
![](https://freight.cargo.site/t/original/i/29ce2ffa1943954fa2a56829d8bdeb3878aa3d7bb8edd6960ebdeb6dde1ea3c8/Screen-Shot-2022-12-01-at-2.10.06-PM.png)
![](https://freight.cargo.site/t/original/i/5f357b96f5228e29aee475ebaa1ffd0560229f4dd778aaacc43c9e09dd74f700/Screen-Shot-2022-12-01-at-2.09.33-PM.png)
![](https://freight.cargo.site/t/original/i/d6d14dd4d1d17878249a9be3bebac681bf0b46d745eb9466c18dba79b8c97bf0/Screen-Shot-2022-12-01-at-2.12.55-PM.png)
![](https://freight.cargo.site/t/original/i/56c1a0dc71e359a0a8d5f17727e93c796733eb80c522172d41ae4cfd2f7558ac/Screen-Shot-2022-12-01-at-2.11.29-PM.png)
![](https://freight.cargo.site/t/original/i/636414a9440639247fca395d552770f22b338c0e70984d2f9c5cf516cc6220d7/Screen-Shot-2022-12-01-at-2.12.35-PM.png)
![](https://freight.cargo.site/t/original/i/8eb1d6496dbdf5c393deefcac1465310da8f7cf17e4ee14854006c9c7a3fb431/Screen-Shot-2022-12-01-at-2.11.11-PM.png)
![](https://freight.cargo.site/t/original/i/28250c63af352207f4ac13b5a072baadec0bb07d1f07295801770aea854e59ef/Screen-Shot-2022-12-01-at-2.12.11-PM.png)
![](https://freight.cargo.site/t/original/i/6c2edbd5c0b00f648cbbb1099af5d3f55b9fca7ca5243ccb0715162b24e279ad/Screen-Shot-2022-12-01-at-2.10.53-PM.png)
AD: Camilla Atalla