Times Square Billboard
This past Christmas, the department was challegned to brainstorm content for a billboard in New York City for the holiday season. Leaning into the cliques of NYC only felt appropriate and fit nicely into the whimsical nature of our Absurdly Simple Savings campaign.
![](https://freight.cargo.site/t/original/i/ca6f7856b182fd4b274bd3a3bed2edb90b3e6eee41d6f796455351f9d6ab7529/Screenshot-2024-05-28-at-1.47.18PM.png)